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Friday, 5 July 2013

What's the hashtag (#) ?

The first thing which comes into mind is "What is this hashtag (#) ?" In simple word #hashtag represents data about data i.e. Metadata. Hashtags provide a platform of grouping messages together, since one can search for the hashtag and get the complete list of messages that contain it. Hashtags were popularly used on Twitter and that is one of the reasons why Twitter is so famous now a days. Hashtag can be treated as ad-hoc discussion forum where we can discuss about one common topic for which the tag is created.

Hashtags are unattractive, easily abused, the butt of jokes, and yet more popular than ever.

Hashtags are a cultural phenomenon that has bypassed their twitter origins. They became so popular that all the social networking sites started embedding #hashtags into their sites. They are useful for conveying irony on the internet, and extreme irony in real life conversations. A few months before hashtags were deemed "Word of the year" - it's gone global.

New York Times social media staff editor Daniel Victor wrote a post for Nieman Lab recently where he argued that hashtags are functionally pretty worthless. He even argued that they’re aesthetically damaging, and that over-hashtagging makes your tweets hard to read.

Facebook welcomed Twitters one of the most iconic feature with open arms, apparently not ironically : "Hashtags are a first step in surfacing relevant and important public conversations. Over time our goal is to build out additional functionality for marketers including trending hashtags and new insights so that you can better understand how hashtags fit into your overall Facebook advertising strategies and drive your business objective." May be in previous days search was not that faster than it is now, hashtags helped you discover topics you were interested in. hashtags are occasionally very useful if you are looking for updates on a particular event.

So what does it mean that we have hashtags on Facebook now? It’s a nice validating moment for Twitter, that its iconic symbol has been adopted by the social network with a billion users. And it could help Facebook push to become more of a real-time news network, since hashtags are often associated with live events or activities. I doubt I’ll be doing many hashtag-based searches any time soon, but they sure are fun to write with.

Keep #hashtagginggg............

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